How We Serve

Newsura’s Insurance Management System is composed of seven interrelated concepts, a mix that is part philosophy, part strategy, part method and process and part common sense.

1. We Focus on Just One Industry…the Healthcare Industry

We eat, sleep and breathe the health care industry and every conceivable business, practice and organizational iteration included within it.  In fact, the healthcare industry breaks down into at least 150 market segments.

When we say we eat, sleep and breathe the industry, what we mean is that we not only know the healthcare industry as a whole, but your type of business/practice/organization in particular.  How do we make that a reality?  Well, we start by building a Market Profile™ of the type of business/practice/organization we want to approach.

More specifically, let’s say we want to do a MarketProfile™ on emergency medicine.  From there we start by conducting the level of research that tells us as much as possible about the world of emergency medicine…what doctors in the specialty do; where they’re educated and trained; whether Board Certification is available; whether there are any sub-specialties; the range and most prevalent practice settings; whether the practice is typically solo, small, medium or large group in nature; whether emergency doctors practice with any allied healthcare professionals; the direction(s) in which the specialty is growing; the problems confronting the specialty; what the specialty’s risks are; whether the specialty is characterized by claims frequency or severity and the types of claims that are causing the most problems, patient-wise and financially; what the local, state and national associations are; who the current and past state association presidents are, the names of the top ten groups practicing the specialty and, finally, the leading vendors who serve the specialty.

From there we start to build a following of ER groups by rolling up our sleeves and getting involved…

Associations:
The MarketProfile™ building process includes meeting/spending time with the state association’s executive director to make certain we understand what’s happening “in the trenches” of the specialty, meaning the current problems, issues and challenges that the specialty is wrestling with.

Leaders:
Next, we introduce ourselves to the current and former physician presidents of the state association, as well as the physician leaders and chief operating officers of the ten largest emergency groups.

Conferences & Meetings:
We attend, and usually exhibit, at every one of the specialty’s local, state and national association conferences.  We also attend related conferences,  especially if they involve patient satisfaction, patient safety, productivity and efficiency and information technology.

Over time, and client-by-client, we build a following.  As the following grows, so does our knowledge and experience about that specialty.

2. We Have Everything You Need in the Way of Insurance and Insurance Expertise Under One Roof

Our clients have told us that their lives, both professionally and personally, have become so harried that they no longer have time to do business with multiple insurance vendors.  Their “plates” are just too full for that.  As a result,  we’ve brought every type of Property/Casualty and Life/Health insurance product you will ever need, both professionally and personally, and the insurance expertise to back it up, under our “roof.”  Together, they protect four categories of client assets…two business/professional and two personal…

• Insurance for your business, practice or organization
• Insurance for your employees
• Insurance for your/your family’s life, health, income and wealth
• Insurance for your possessions

Taking this a step further, we’ve organized our staff into teams of people…one for each of the above-mentioned categories…people who not only specialize, but are experts in their respective category of insurance products.  This structure combines the energy of teamwork with the power of focus and is the “platform,” if you will, upon which we take responsibility for managing your entire portfolio of insurance policies and all of your insurance coverages.

3. We Take a “Your Business is Our Business” Approach to Our Relationship with You

Personal relationships are everything at Newsura.  That’s why Job 1 is initiating, building and sustaining a long-term relationship with each and every client.  To make that a reality, we’ve methodically built Newsura into a company that…

• Is grounded on our clients’ point of view
• Puts our clients’ interests and needs before anyone else’s
• And with which our clients enjoy doing business

We’re committed and passionate about what we do and for whom we do it.  One of our founder’s favorite expressions is “What matters to you (our clients) matters to us.  That’s our cue to treat your insurance affairs…whether professional or personal…just as seriously as if they were our own.  We call that mindset “Your Business is Our Business,” and back it up with an “Extra Mile” attitude which simply means that we’re prepared to go way, way, way out of our way to solve problems and make dealing with insurance matters an enjoyable experience.

The payoff is that you can face the financial risks of running your business, practice or organization both comfortably and confidently.

4. We Wear “Seven Hats” in Managing Your Insurance Portfolio

“Seven Hat” Management™ is the moniker we use to describe the multiple roles we perform in interrelating with you through-out the year.  It’s both “high touch,” meaning an emphasis on direct access to/communication with the subject matter expert you want/need, and “high tech,” meaning a proprietary combination of internal workflow processes, systems and technology that ensures that your transactions get done both quickly and efficiently.

With Newsura, you can count on doing business with exceptionally nice, knowledgeable and helpful people whose “marching orders” are to make absolutely certain that you can face the financial risks of running a hospital, managing a medical group, or practicing medicine, comfortably and confidently.  The reason is they’re trained to “wear” the following “hats”…

• Business Advisor
• Risk Manager
• Safety/Claims Consultant
• Insurance Advisor
• Professional Insurance Buyer
• Portfolio Administrator
• Research & Development Partner

5. We Attack Risk at its Roots

Risk is a fact of life.  Every business, professional practice and organization needs to deal with risk and its cost.  The “cost of risk” is all of the time, the trouble and the expense you go to in protecting yourself from the risk of loss.  Our overarching goal in managing your insurance portfolio is to minimize your total cost of risk.

From an insurance standpoint, risk comes in two forms…insurable risks and uninsurable risks, often called business risks.  Taking the insurable risks first, to our way of thinking, the best way to reduce the cost of a particular type of insurance is to address its “cost drivers.”  As an example, the “cost drivers” of medical malpractice insurance are…

• Medical errors
• Unhappy and/or difficult/problematic patients
• Lack of awareness of mistakes, not admitting mistakes, fumbling the delivery of bad news, not doing the right thing to resolve the dispute before it gets to a plaintiff’s attorney
• Inconsistent and indefensible medical records
• Lack of defensive tactics
• Inefficient and costly legal defense

Our approach to dealing with the “cost drivers” consists of two strategies…Event Prevention and Event Management.   Event Prevention is the first line of defense.  We help you prevent events from ever occurring in the first place via aggressive deployment of our FailSafe® Risk Management System.  The second line of defense is Event Management, meaning that if an event does occur, we take deliberate steps to minimize the damage before it turns into a litigated claim.

As for the uninsurable or business risks, we work with you to identify them and discuss/define strategies to deal with them in creative fashion.

6. We Think “Outside-of-the-Box” to Solve Problems and Create New and Better, Less Costly Ways of Dealing with Risk

We’re on a mission to re-invent the way insurance products and related services are designed, constructed, delivered and serviced with the aim of dramatically reducing their cost and radically increasing their value to you.

The necessary first step in re-inventing the insurance industry for your business/practice/organization is building a following and the insurance premiums that grow with it. Critical mass is approximately $25,000,000 in annual premium for any one healthcare industry segment.

7. We Deliver “Proprietary Business Services” that Give You a Competitive Edge

Our growing client base creates opportunities to amass and leverage your buying power to create value-added services …both insurance and non-insurance…that help you succeed and keep your competitors at bay.